Most industrial companies look for growth too far from their core. The adjacencies that compound over time are usually closer than the strategy team thinks — and less visible than the competitors who have already found them.
Every innovation engagement starts with a clear map of where growth is actually available — before any discussion of how to pursue it.
A structured analysis of what assets, capabilities, and relationships your business already has — and which adjacent markets or propositions those assets could serve profitably within 18–36 months. The output is a ranked list of opportunities with a credible value estimate for each.
For opportunities that require a separate operating entity — building the governance, the team structure, the P&L accountability, and the separation from the parent that allows a new venture to move at the speed the opportunity requires.
Building the systematic process — the stage gates, the decision criteria, the kill conditions — that turns a list of ideas into a managed portfolio where the best opportunities get resources and the weakest are closed quickly.
Identifying the specific companies — by size, capability, and market position — that would accelerate your growth through partnership or acquisition. We build the target list, the strategic rationale, and the approach framework.
We move faster than a traditional strategy engagement — because we stay involved through the first revenue, not just the first recommendation.
Six weeks of structured analysis — your assets, your competitive position, the adjacencies within reach, and a ranked list of the three to five opportunities worth pursuing. Delivered as a decision document, not a strategy deck.
6 weeks · Fixed feeFor the selected opportunity — building the business model, the P&L projection, the go-to-market hypothesis, and the first customer validation. We run the validation ourselves, not through a research agency.
8 – 14 weeks · On-siteBuilding the operating structure, hiring the first team, signing the first customers, and generating the first revenue — with our principals embedded until the unit is self-sustaining. We do not hand over a slide deck and leave.
6 – 18 months · EmbeddedCombined first-year revenue from new ventures and adjacencies launched with Berg Partners support since 2020
Across 8 client organisations in industrial, logistics, and specialty chemicals sectors
Distinct new revenue streams launched — from product adjacencies and new service lines to standalone ventures
Average time from opportunity identification to first customer revenue: 14 months
Ventures subsequently acquired by strategic buyers at a combined enterprise value of €340M
All three acquisitions occurred within 4 years of the venture's initial launch date
An adjacency mapping engagement revealed that the client's existing logistics infrastructure and supplier relationships gave them a structural advantage in the industrial maintenance services market — a market they had never competed in. We built the concept, validated it with 12 customers, and launched the first revenue-generating unit in 11 months.
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